Through Brand the Bliss, an advertising and brand management agency in Istanbul, I have developed my knowledge about brands and digital media management. During my time with this company, I had the first-hand experience in customer relations and social media management. I presented research on the digital marketing strategies of a number of clients. I was also trusted with content creation for different clients and their products. For instance, I was involved in one of the key projects which focused on the communications strategy for one of the two main Turkish raki brands, Yeni Raki, and the festival it organises every year.

I have a longstanding interest in marketing and public relations. As part of my undergraduate degree at Kültür University, I have covered various aspects of public relations, including marketing, brand management and media and communications. At Zepellin University I deepened these interests by studying Culture, Communications and Management, as well as modules on cultural history and global society and communication. My time in Germany showed me the importance of working in different cultures with groups of people who have different perspectives and backgrounds to my own. Through my studies in Turkey and Germany, I have developed a particular interest in digital and social media, marketing and brand management. I developed the branding and marketing strategy for a high- brand hotel as part of a university project. I have also developed the branding for some food products as part of a small team.